Marketing

With decades of professional experience working in both print and electronic media, coupled with years of experience in non-profit administration, the staff of P&AF brings a keen knowledge of advertising, public relations, audience development, target marketing, and other related areas to our clients. Procopio & Associates can help you to get the best results, with an eye toward using your scarce dollars in the most efficient way.

Procopio and Associates Fundraising will put our searchable electronic United States Media Directory of newspapers to work for you. An enhanced public image works to:

• Build public awareness of your mission and efforts.
• Attract new donors to your cause and your website.
• Attract volunteers to your initiative.
• Build membership and client base.
• Publicize your fundraising events.
• Be recognized for your successes.
• Publicly thank major contributors.
• Advocate and educate the public about your mission.
• Drive people to your website.
• Build interest and name-recognition in new geographic markets.

Here's how it works:

1. You target specific cities, states, or geographic regions, and assign a staff person to be the primary contact of the professional writer on the Procopio & Associates staff who will prepare your press releases.
    
2. Procopio and Associates will then quote you a price, dependent on how many markets you wish to reach, the number of consecutive months that you contract for and the cost of electronic faxing for newspapers not accessible via email.
    
3. We work with you monthly to create your most newsworthy press release, and then we handle all distribution of the release to the media for you at no additional cost beyond the quote we will give you at onset.

Example: Target Your Press Releases, Professionally Written, to 296 Newspapers across Pennsylvania for as little as $330/month!!

You simply cannot buy advertising that initiates the same response from the public as you get with a news story. Procopio and Associates Fundraising has decades of experience in creating press releases that get published. We have long-standing relationships with many people in the media. We know how to find something 'newsworthy' to emphasize, ever keeping your fundamental contact information and mission statement imbedded in each story. A year-long campaign of monthly press releases builds awareness and is your best overall value.